With writers commenting here, the trouble is with Esquire: in particular Esquire's Napkin Project and Letter-Inspired Fiction.
My take is that the world is pushing hard to make fiction something gimmicky so that the reality-TV-watching, data-bombarded, Internet-using, non-book-reading public will find it cute. I don't like cute fiction, but that's just me. And since when have we aimed for Regular Joe Nonreader as the audience? I think it's a mistake. You?